Knapp, Chris.

E-commerce : real issues and cases / Chris Knapp. - 1st ed. - [S.l.] : South-Western College/West, 2002. - 450 p. ; 26 cm.

Paperback.

Who hasn't read, heard or personally experienced the hundreds of dot-coms or e-tailers that have failed in recent years? Although scores of hastily organized and poorly financed e-tailers have disappeared, the Internet business sector is bigger and healthier than ever. What makes some of these businesses successful and others fail? What is the real impact the Internet is having on the business world? Knapp's Introduction to E-Commerce can help you figure out this new sector of the business world.

0324074697 9780324074697


Business/Economics.
Management & Business: General.
Advertising.
Distributive industries.
E-commerce: business aspects.
Internet guides & online services.
Business / Economics / Finance.
Textbooks.
Business & Economics.
Accounting - General.
Financial Applications - General.
Information Management.
Case studies.
Electronic commerce.
BUSINESS & ECONOMICS / Marketing / Multilevel.
Business & Economics / Accounting / General.
Business & Economics / E-Commerce / General.
Business & Economics / Information Management.
Computers / Management Information Systems.
E-Commerce - General.
Entrepreneurship.
Internet - General.

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