TY  - GEN
AU  - Rapp,Stan
AU  - Martin,Chuck
TI  - Max-e-marketing in the net future: the seven imperatives for outsmarting the competition 
SN  - 0071364722
U1  - 658.84 
PY  - 2000///
CY  - [S.l.]
PB  - McGraw-Hill
KW  - Business/Economics
KW  - Sales & Marketing
KW  - Computer Networks
KW  - Marketing
KW  - Business & Management
KW  - E-commerce
KW  - Internet
KW  - Business / Economics / Finance
KW  - Business & Economics
KW  - Electronic Commerce
KW  - International - Marketing
KW  - Business enterprises
KW  - Internet marketing
KW  - Advertising & Promotion
KW  - Business & Economics / Advertising & Promotion
KW  - Business & Economics / E-Commerce / General
KW  - Business & Economics / E-Commerce / Internet Marketing
KW  - Business & Economics / General
KW  - Business & Economics / Marketing / Research
KW  - Computers / Electronic Commerce
KW  - E-Commerce - General
KW  - Internet - General
KW  - Marketing - General
KW  - Marketing - Research
N1  - Hardcover
N2  - In 1987, marketing genius Stan Rapp introduced the business world to the concept of one-to-one marketing with his international bestseller MaxiMarketing. In this book he teams up with celebrated e-business visionary and bestselling author Chuck Martin to bring us news of Max-E-Marketing, a cutting-edge approach to achieving record profits that combines the power of the Internet with one-to-one marketing techniques. Rapp and Martin show how Max-E-Marketing can put measurable responses from valued customers at the heart of the marketing process to maximize sales, both online and offline. They describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers
UR  - http://www.amazon.com/exec/obidos/ASIN/0071364722/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071364722
ER  -