International business /
Michael R. Czinkota.
- 4th ed.
- [S.l.] : Harcourt Brace College Publishers, 1995.
- 750 p. ; 26 cm.
Hardcover.
Offers the perspective of the multinational corporation as well as that of the small international start-up firm. Provides a strong theory base yet fully reflects the managerial concerns of those who work on the front lines in the business world.
0030128889 9780030128882
Business/Economics. Management & Business: General. Economics, finance, business & management. International business. Multinationals. Business / Economics / Finance. Business & Economics / International / General. International - General. International business enterprises. International finance. International trade. Investments, Foreign.