Czinkota, Michael R.

International business / Michael R. Czinkota. - 4th ed. - [S.l.] : Harcourt Brace College Publishers, 1995. - 750 p. ; 26 cm.

Hardcover.

Offers the perspective of the multinational corporation as well as that of the small international start-up firm. Provides a strong theory base yet fully reflects the managerial concerns of those who work on the front lines in the business world.

0030128889 9780030128882


Business/Economics.
Management & Business: General.
Economics, finance, business & management.
International business.
Multinationals.
Business / Economics / Finance.
Business & Economics / International / General.
International - General.
International business enterprises.
International finance.
International trade.
Investments, Foreign.