TY  - GEN
AU  - Strauss,Judy
AU  - El-Ansary,
AU  - Frost, Ray
TI  - E-marketing, third edition
SN  - 0130497576
U1  - 658 
PY  - 2002///
CY  - [S.l.]
PB  - Prentice Hall
KW  - Business/Econo
KW  - Sales & Marke
KW  - Marke
KW  - E-commerce: business asp
KW  - Internet guides & online serv
KW  - Small businesses & self-empl
KW  - Business / Economics / Fin
KW  - Business & Econo
KW  - Advertising & Promo
KW  - BUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Comm
KW  - Business & Economics / E-Commerce / Gen
KW  - Business & Economics / Home-Based Busine
KW  - Home-based Busine
KW  - Internet - Gen
KW  - Internet marke
N1  - Paperback
N2  - This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much “E” and not enough marketing or are too narrowly or technically focused on e-commerce. A five-part organization covers e-marketing in context, e-marketing environment, e-marketing strategy, e-marketing management, and a global perspective on e-marketing. Special topics include competitive strategies, e-marketing strategy development, marketing planning, and performance metrics; and coverage of cutting edge strategies beyond the Web—m-marketing (mobile), databases and analysis techniques, point of purchase scanning, and more. For an e-understanding of marketing and busi
UR  - http://www.amazon.com/exec/obidos/ASIN/0130497576/chopaconli
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=01304
ER  -