Keegan. <br/><br/>
Global marketing management 7th ed / 
Keegan. 
 - 7th ed. 
 - [S.l.] :  Prentice Hall of India,  2007. 
 - 648 p. 
<br/><br/> Paperback. 
<br/><br/><label>ISBN: </label>8120320662 9788120320666