TY  - GEN
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Product management
T2  - The irwin series in marketing
SN  - 0256116237
U1  - 658.56 
PY  - 1993///
CY  - [S.l.]
PB  - Richard D Irwin
KW  - Product management
KW  - Product Management
KW  - Business & Economics
KW  - Business / Economics / Finance
KW  - Business/Economics
KW  - Business & Economics / Management
KW  - Management
KW  - Production & Operations Management
KW  - Sales & Marketing
N1  - Hardcover
N2  - Product Management is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a hands-on approach toward preparing graduates to assume the position of product manager
UR  - http://www.amazon.com/exec/obidos/ASIN/0256116237/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0256116237
ER  -