Hendrix, Jerry A. <br/><br/>
Public relations cases / 
Jerry A. Hendrix. 
 - 6th ed. 
 - [S.l.] :  Wadsworth Publishing,  2003. 
 - 448 p. ;  24 cm. 
 - With infotrac. .
 - With infotrac. .
<br/><br/> Paperback. 
<br/><br/> The Sixth Edition of PUBLIC RELATIONS CASES continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to why select public relations cases had the effect they did. This text's excellent organization, practical and theoretical coverage of topics, and variety of cases have been its consistent strengths. 
<br/><br/><label>ISBN: </label>0534606105 9780534606107 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business/Economics.<br/>Popular Culture & Media: General Interest.<br/>Communication studies.<br/>Economics, finance, business & management.<br/>Business / Economics / Finance.<br/>Business & Economics.<br/>Case studies.<br/>Publicity.<br/>United States.<br/>Business & Economics / Industries / Media & Communications Industries.<br/>Business & Economics / Public Relations.<br/>Language Arts & Disciplines / Communication.<br/>Performing Arts / Mass Media.<br/>Public Relations.<br/>Public relations - United States - Case studies.<br/>Publicity - Case studies.
<br/><br/><label>Dewey Class. No.: </label>659.2