TY  - GEN
AU  - Hendrix,Jerry A.
TI  - Public relations cases
T2  - With infotrac
SN  - 0534606105
U1  - 659.2 
PY  - 2003///
CY  - [S.l.]
PB  - Wadsworth Publishing
KW  - Business/Economics
KW  - Popular Culture & Media: General Interest
KW  - Communication studies
KW  - Economics, finance, business & management
KW  - Business / Economics / Finance
KW  - Business & Economics
KW  - Case studies
KW  - Publicity
KW  - United States
KW  - Business & Economics / Industries / Media & Communications Industries
KW  - Business & Economics / Public Relations
KW  - Language Arts & Disciplines / Communication
KW  - Performing Arts / Mass Media
KW  - Public Relations
KW  - Public relations - United States - Case studies
KW  - Publicity - Case studies
N1  - Paperback
N2  - The Sixth Edition of PUBLIC RELATIONS CASES continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text walks students through the evaluation of excellent case studies and helps students to why select public relations cases had the effect they did. This text's excellent organization, practical and theoretical coverage of topics, and variety of cases have been its consistent strengths
UR  - http://www.amazon.com/exec/obidos/ASIN/0534606105/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0534606105
ER  -