Product juggernauts : how companies mobilize to generate a stream of market winners /
Jean-Philippe Deschamps.
- [S.l.] : Harvard Business Press, 1995.
- 480 p. ; 25 cm.
Hardcover.
Featuring lessons from the best product creators in the world--including Canon, Ford, Honda, Rubbermaid, and Toshiba--this book shows that the key to constantly creating world-class products is to focus the entire organization on the product creation process. It will show organizations what to do to realign the organization, mobilize for continuous improvement, and achieve sustained high performance.