TY  - GEN
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Product management
T2  - Mcgraw-hill/irwin series in marketing
SN  - 0071122265
PY  - 2001///
CY  - [S.l.]
PB  - McGraw-Hill Publishing Co.
N1  - Paperback
N2  - A defining text that covers three major tasks facing product managers today: analyzing the market; developing objectives and strategies for the product and service in question; and making decisions about price, advertising, promotion, channels of distribution and service. "Product Management" uses the familiar marketing plan as the unifying framework for its lessons and takes a hands-on approach towards preparing graduates to assume the position of product manager
UR  - http://www.amazon.com/exec/obidos/ASIN/0071122265/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071122265
ER  -