Kleindl, Brad. <br/><br/>
Strategic electronic marketing :  managing E-business / 
Brad Kleindl. 
 - 2nd ed. 
 - [S.l.] :  South-Western College Pub,  2002. 
 - 416 p. ;  24 cm. 
<br/><br/> Hardcover. 
<br/><br/> Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques are fundamentally changing the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of dot-com and brick and mortar strategies; non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate level courses in e-commerce. 
<br/><br/><label>ISBN: </label>032417893X 9780324178937 
<br/><br/><label>Dewey Class. No.: </label>658.84