TY  - GEN
AU  - Huff,Sid
TI  - Cases in electronic commerce
SN  - 0071123520
PY  - 2001///
CY  - [S.l.]
PB  - McGraw-Hill Publishing Co.
N1  - Paperback
N2  - "Cases in Electronic Commerce" is a collection of 25 full-length case studies, written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business
UR  - http://www.amazon.com/exec/obidos/ASIN/0071123520/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071123520
ER  -