Ph.D., Brad A. Kleindl. <br/><br/>
Strategic electronic marketing in managing E-business / 
Brad A. Kleindl Ph.D. 
 - Package ed. 
 - [S.l.] :  Thomson South-Western,  2000. 
 - 368 p. ;  24 cm. 
<br/><br/> Hardcover. 
<br/><br/> Taking a systems and relationships approach, this text explores e-business marketing. It addresses the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. Marketing and management instructors are faced with preparing students for a career in a rapidly changing environment of non-linear, online, interactive advertising, new product development and distribution processes and reliance on databases. This text is suitable for both undergraduate and graduate students, primarily in marketing but also in management courses. 
<br/><br/><label>ISBN: </label>0324013191 9780324013191 
<br/><br/><label>Dewey Class. No.: </label>658.84