Crawford, C.Merle. <br/><br/>
New products management / 
C.Merle Crawford. 
 - 7th ed. 
 - [S.l.] :  McGraw Hill Higher Education,  2002. 
 - 576 p. ;  23 cm. 
<br/><br/> Paperback. 
<br/><br/> This book provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project. 
<br/><br/><label>ISBN: </label>0071151621 9780071151627 
<br/><br/><label>Dewey Class. No.: </label>658