TY  - GEN
AU  - Crawford,C.Merle
AU  - Benedetto,C.Anthony Di
TI  - New products management
SN  - 0071151621
U1  - 658 
PY  - 2002///
CY  - [S.l.]
PB  - McGraw Hill Higher Education
N1  - Paperback
N2  - This book provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project
UR  - http://www.amazon.com/exec/obidos/ASIN/0071151621/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071151621
ER  -