TY  - GEN
AU  - Crawford,C.Merle
TI  - New products management
T2  - Irwin series in marketing
SN  - 0256187789
U1  - 658.575 
PY  - 1996///
CY  - [S.l.]
PB  - McGraw-Hill Companies
N1  - Hardcover
N2  - Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol
UR  - http://www.amazon.com/exec/obidos/ASIN/0256187789/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0256187789
ER  -