TY  - GEN
AU  - Doole,Isobel
AU  - Lowe,Robin
TI  - International marketing strategy: analysis, development and implementation 
SN  - 1861527721
U1  - 380 
PY  - 2001///
CY  - [S.l.]
PB  - Cengage Learning Business Press
N1  - Paperback
N2  - The successful formula of simplifying a complex subject through a user-friendly style, a good balance of theory and implementation and the clear presentation of context, techniques and strategies, makes International Marketing Strategy the book of choice for undergraduate, postgraduate and MBA students and those taking the Chartered Institute of Marketing Diploma
UR  - http://www.amazon.com/exec/obidos/ASIN/1861527721/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=1861527721
ER  -