TY - GEN AU - Ambler,Tim TI - The silk road to international marketing SN - 0273642030 PY - 2000/// CY - [S.l.] PB - Financial Times/Prentice Hall N1 - Hardcover N2 - Offers a new perspective on how the international marketer adds value to the organization. Captures the essence of how international business really works UR - http://www.amazon.com/exec/obidos/ASIN/0273642030/chopaconline-20 UR - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0273642030 ER -