Paliwoda, Stanley J. <br/><br/>
International marketing reader / 
Stanley J. Paliwoda. 
 - 1st ed. 
 - [S.l.] :  Routledge,  1995. 
 - 288 p. ;  25 cm. 
<br/><br/> Paperback. 
<br/><br/> This major text draws together key readings in international marketing, offering the ideal synthesis of current theoretical developments in the area. Beginning with critical summary of topical issues, looks at global mktg infastructure, international processes, globalization of mkts, products, advertising, distribution, pricing. Draws out unique issues. Will be vital, interesting reading. 
<br/><br/><label>ISBN: </label>0415100399 9780415100397 
<br/><br/><label>Dewey Class. No.: </label>658.848