Meloan, Taylor W. <br/><br/>
International and global marketing :  concepts and cases / 
Taylor W. Meloan. 
 - [S.l.] :  Richard D Irwin,  1995. 
 - 640 p. ;  23 cm. 
 - The irwin series in marketing. .
 - The irwin series in marketing. .
<br/><br/> Paperback. 
<br/><br/> This is a combination of 32 readings and ten cases. The book places emphasis on strategic marketing, covers promotional strategy and services marketing and case studies include such companies as Phillip Morris, Nike and the parker Pen Company. 
<br/><br/><label>ISBN: </label>0256157235 9780256157239 
<br/><br/><label>Dewey Class. No.: </label>658.848