TY  - GEN
AU  - Meloan,Taylor W.
AU  - Graham,John L.
TI  - International and global marketing: concepts and cases 
T2  - The irwin series in marketing
SN  - 0256157235
U1  - 658.848 
PY  - 1995///
CY  - [S.l.]
PB  - Richard D Irwin
N1  - Paperback
N2  - This is a combination of 32 readings and ten cases. The book places emphasis on strategic marketing, covers promotional strategy and services marketing and case studies include such companies as Phillip Morris, Nike and the parker Pen Company
UR  - http://www.amazon.com/exec/obidos/ASIN/0256157235/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0256157235
ER  -