Walker, Orville C., Jr. <br/><br/>
Marketing strategy :  planning and implementation / 
Orville C., Jr. Walker. 
 - 2nd ed. 
 - [S.l.] :  Richard D Irwin,  1995. 
 - 416 p. ;  24 cm. 
 - Irwin series in marketing, 2nd ed. .
 - Irwin series in marketing, 2nd ed. .
<br/><br/> Paperback. 
<br/><br/> This text focuses on product-market entry-level strategy, examining the content of specific strategies appropriate for difference market and competitive situations, as well as the organizational and managerial issues involved in implementing those strategies. Real-wprld examples are used to illustrate concepts and procedures and demonstrate their practical significance. The text comes bound with GAMR, a Global Allocation Marketing Resources simulation. This edition includes a chapter on international issues. 
<br/><br/><label>ISBN: </label>0256136920 9780256136920 
<br/><br/><label>Dewey Class. No.: </label>658.802  / WAL