TY  - GEN
AU  - Walker,Orville C.,Jr
AU  - Boyd,Harper W.,Jr
AU  - Larreche,Jean-Claude
TI  - Marketing strategy: planning and implementation 
T2  - Irwin series in marketing, 2nd ed
SN  - 0256136920
U1  - 658.802 
PY  - 1995///
CY  - [S.l.]
PB  - Richard D Irwin
N1  - Paperback
N2  - This text focuses on product-market entry-level strategy, examining the content of specific strategies appropriate for difference market and competitive situations, as well as the organizational and managerial issues involved in implementing those strategies. Real-wprld examples are used to illustrate concepts and procedures and demonstrate their practical significance. The text comes bound with GAMR, a Global Allocation Marketing Resources simulation. This edition includes a chapter on international issues
UR  - http://www.amazon.com/exec/obidos/ASIN/0256136920/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0256136920
ER  -