TY  - GEN
AU  - Hasty,Ronald W.
AU  - Reardon,James
TI  - Retail management
T2  - The mcgraw-hill series in marketing
SN  - 0070270317
U1  - 658.87 
PY  - 1996///
CY  - [S.l.]
PB  - Mcgraw-Hill College
N1  - Hardcover
N2  - This text provides strong practical emphasis and up-to-date coverage of recent concepts in the area of retail management. It includes many examples based on a range of retail venues and cases are included to consolidate learning. Information covered includes: Internet retailing; interactive television shopping; personalized shopping databases; the impact of globalization on retailing; and considers factors such as retailing as entertainment, retail theatre and other evolving customized retail formats
UR  - http://www.amazon.com/exec/obidos/ASIN/0070270317/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0070270317
ER  -