Dunne, Patrick M.

Retailing / Patrick M. Dunne. - 2nd ed. - [S.l.] : South-Western Pub, 1994. - 514 p. ; 27 cm.

Hardcover.

This book takes a practical approach to retailing, focusing on what someone entering the retail field needs to know. When theory is discussed it is explained but not analyzed.

0538841362 9780538841368

658.87