Reedy, Joel. <br/><br/>
Electronic marketing :  integrating electronic resources into the marketing process / 
Joel Reedy. 
 - 1st ed. 
 - [S.l.] :  Houghton Mifflin Harcourt (HMH),  2000. 
 - 466 p. ;  28 cm. 
 - The dryden press series in marketing. .
 - The dryden press series in marketing. .
<br/><br/> Hardcover. 
<br/><br/> OVERVIEW This innovative and exciting first edition combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and targetability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student to understand and integrate electronic resources into the learning process. 
<br/><br/><label>ISBN: </label>0030211077 9780030211072