TY  - GEN
AU  - Bovee,Courtland L.
AU  - Thill,John V.
AU  - Dovel,George P.
TI  - Advertising excellence
T2  - Mcgraw hill series in marketing
SN  - 007006847X
U1  - 659.1 
PY  - 1994///
CY  - [S.l.]
PB  - Mcgraw-Hill College
N1  - Hardcover
N2  - This text blends the creativity of advertising with solid coverage of theory and real-world applications, covering topics such as : the foundations of advertising; audience analysis and buyer behaviour; art direction; print media; and intercultural advertising
UR  - http://www.amazon.com/exec/obidos/ASIN/007006847X/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=007006847X
ER  -