Brennen, Bonnie. <br/><br/>
Qualitative research methods for media studies / 
Bonnie S. Brennen. 
 - New York :  Routledge,  c2013. 
 - vii, 238 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> "This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"-- 
<br/><br/><label>ISBN: </label>9780415890212 (hardback) 0415890217 (hardback) 9780415890229 (paperback) 0415890225 (paperback) 9780203086490 (ebook) 020308649X (ebook) 
<br/><br/><label>Standard No.: </label>99951106773 
<br/><br/><label>LCCN: </label>2012015011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology.<br/>SOCIAL SCIENCE / Media Studies.
<br/><br/><label>LC Class. No.: </label>P91.3  / .B74 2013 
<br/><br/><label>Dewey Class. No.: </label>302.23072