Quelch, John A. <br/><br/>
Cases in advertising and promotion management / 
John A. Quelch. 
 - 4 Sub ed. 
 - [S.l.] :  Richard D Irwin,  1994. 
 - 768 p. ;  25 cm. 
 - Irwin series in management and the behavioral sciences. .
 - Irwin series in management and the behavioral sciences. .
<br/><br/> Hardcover. 
<br/><br/><label>ISBN: </label>0256122725 9780256122725 
<br/><br/><label>Dewey Class. No.: </label>659.1