TY  - GEN
AU  - Tiwari,Sanjay
TI  - The Un Common sense of  management
T2  - Un)common sense of advertising (response books
SN  - 0761997369
U1  - 659.1 
PY  - 2003///
CY  - [S.l.]
PB  - SAGE Publications Pvt. Ltd
N1  - Paperback
N2  - This delightful book contains a fresh new perspective on understanding the very basics of advertising. Peppered with illustrations and visuals, the author explains how a lot of advertising sense originates from personal experiences and common sense, as it is first of all about people. Written in a simple and engaging style, the book covers the fundamental and conceptual aspects of advertising that potential advertising and marketing professionals must be aware of. It explores issues such as what is advertising, its importance and relevance in our lives, the role it plays in marketing, brand building and the key elements of advertising planning and implementation
UR  - http://www.amazon.com/exec/obidos/ASIN/0761997369/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0761997369
ER  -