Shimp, Terence A. <br/><br/>
Advertising, promotion and supplemental aspects of imc / 
Terence A. Shimp. 
 - 5th ed. 
 - [S.l.] :  Dryden Press,  1999. 
 - 704 p. ;  28 cm. 
<br/><br/> Hardcover. 
<br/><br/> OVERVIEW The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. 
<br/><br/><label>ISBN: </label>0030211131 9780030211133 
<br/><br/><label>Dewey Class. No.: </label>658.82