TY  - GEN
AU  - Shimp,Terence A.
TI  - Advertising, promotion and supplemental aspects of imc
SN  - 0030211131
U1  - 658.82 
PY  - 1999///
CY  - [S.l.]
PB  - Dryden Press
N1  - Hardcover
N2  - OVERVIEW The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market
UR  - http://www.amazon.com/exec/obidos/ASIN/0030211131/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0030211131
ER  -