Bovee, Courtland L. <br/><br/>
Advertising excellence / 
Courtland L. Bovee. 
 - International Edition ed. 
 - [S.l.] :  Mcgraw-Hill College,  1994. 
 - 704 p. ;  28 cm. 
 - Mcgraw hill series in marketing. .
 - Mcgraw hill series in marketing. .
<br/><br/> Hardcover. 
<br/><br/> This text blends the creativity of advertising with solid coverage of theory and real-world applications, covering topics such as : the foundations of advertising; audience analysis and buyer behaviour; art direction; print media; and intercultural advertising. 
<br/><br/><label>ISBN: </label>007006847X 9780070068476 
<br/><br/><label>Dewey Class. No.: </label>659.1