Wilcox, Dennis L. <br/><br/>
Public relations :  strategies and tactics / 
Dennis L. Wilcox. 
 - 5th ed. 
 - [S.l.] :  Longman Pub Group,  1997. 
 - 584 p. ;  24 cm. 
<br/><br/> Hardcover. 
<br/><br/> Presents an overview of public relations principles, concepts and methods, and up-to-date case studies. Topics covered include ethics and professionalism, international public relations, the environment, crisis management and diversity in the workplace. 
<br/><br/><label>ISBN: </label>0321015479 9780321015471 
<br/><br/><label>Dewey Class. No.: </label>659.2