Czinkota, Michael R. <br/><br/>
International marketing / 
Michael R. Czinkota. 
 - 7th ed. 
 - [S.l.] :  South-Western College Pub,  2003. 
 - 736 p. ;  28 cm. 
<br/><br/> Hardcover. 
<br/><br/> Completely up-to-date for one of the most dynamic advanced-level courses today, this comprehensive book covers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. And unlike other books, International Marketing, 7/e differentiates between the smaller firms and the larger multinational firms. It provides background and solutions for the various sizes and types of firms — rather than one solution to fit all 
<br/><br/><label>ISBN: </label>0324190468 9780324190465 
<br/><br/><label>Dewey Class. No.: </label>658.84