TY  - GEN
AU  - Czinkota,Michael R.
AU  - Ronkainen, Ilkka A
TI  - International marketing
SN  - 0324190468
U1  - 658.84 
PY  - 2003///
CY  - [S.l.]
PB  - South-Western College Pub
N1  - Hardcover
N2  - Completely up-to-date for one of the most dynamic advanced-level courses today, this comprehensive book covers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. And unlike other books, International Marketing, 7/e differentiates between the smaller firms and the larger multinational firms. It provides background and solutions for the various sizes and types of firms — rather than one solution to fit all
UR  - http://www.amazon.com/exec/obidos/ASIN/0324190468/chopaconline-2
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=032419046
ER  -