E.biz : the anatomy of electronic business /
Geoffrey Sampson.
- 1st ed.
- [S.l.] : Butterworth-Heinemann, 2003.
- 224 p. ; 25 cm.
Paperback.
E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios. Using a selection of case studies, the author demonstrates how sound business strategies must underlie the application of technology if a successful outcome is to be achieved. E-Biz cuts through the hype and jargon often associated with this subject, to stand out as a genuinely useful book for students. First textbook on e-business aimed at CS/IS students Takes a strategic rather than a technological approach Presents a straightforward analysis of the e-business scene without the jargon and the hype.