Brand bollywood : a new global entertainment order /
Derek Bose.
- [S.l.] : Sage Publications Pvt. Ltd, 2006.
- 240 p. ; 22 cm.
Paperback.
Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.