Goddard, Angela. <br/><br/>
The language of advertising :  written texts / 
Angela Goddard. 
 - 2nd ed. 
 - [S.l.] :  Routledge,  1998. 
 - 144 p. ;  26 cm. 
 - Intertext. .
 - Intertext. .
<br/><br/> Paperback. 
<br/><br/> The Language of Advertising: * looks at the relationship between advertising and culture * focuses on the interrelation of language, image, typeface * draws on literary and linguistic theory for analysis of texts * explores specific advertising strategies such as hooklines, puns, connotations * examines a wide range of adverts from British Airways to Castlemaine XXXX. 
<br/><br/><label>ISBN: </label>0415145988 9780415145985 
<br/><br/><label>Dewey Class. No.: </label>401.41