TY  - GEN
AU  - Goddard,Angela
TI  - The language of advertising: written texts 
T2  - Intertext
SN  - 0415145988
U1  - 401.41 
PY  - 1998///
CY  - [S.l.]
PB  - Routledge
N1  - Paperback
N2  - The Language of Advertising: * looks at the relationship between advertising and culture * focuses on the interrelation of language, image, typeface * draws on literary and linguistic theory for analysis of texts * explores specific advertising strategies such as hooklines, puns, connotations * examines a wide range of adverts from British Airways to Castlemaine XXXX
UR  - http://www.amazon.com/exec/obidos/ASIN/0415145988/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0415145988
ER  -