TY  - GEN
AU  - Wade,Michael
AU  - Parent,Michael
AU  - Schneberger,Scott L.
AU  - Newson,Peter
AU  - Huff,Sidney Laurence
AU  - Huff,Sidney Laurence
TI  - Cases in electronic commerce
SN  - 0072375167
U1  - 658.84 
PY  - 1999///
CY  - [S.l.]
PB  - McGraw-Hill Companies
N1  - Paperback
N2  - Cases in electronic commerce is comprised of a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business
UR  - http://www.amazon.com/exec/obidos/ASIN/0072375167/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072375167
ER  -