TY  - GEN
AU  - Lehmann,Donald R.
AU  - Winer,Russell S.
TI  - Analysis for marketing planning
T2  - Irwin series in marketing
SN  - 0256214425
U1  - 658.802 
PY  - 1996///
CY  - [S.l.]
PB  - Irwin Professional Publishing
N1  - Paperback
N2  - Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors
UR  - http://www.amazon.com/exec/obidos/ASIN/0256214425/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0256214425
ER  -