Ogden, James R. <br/><br/>
Developing a creative and innovative integrated marketing communication plan / 
James R. Ogden. 
 - 1st ed. 
 - [S.l.] :  Prentice Hall,  1998. 
 - 192 p. ;  25 cm. 
<br/><br/> Paperback. 
<br/><br/> *For advertising and marketing courses in the schools of business and journalism. *Able to be used as both a stand alone item or a supplement to current advertising books, this "how to" book focuses on the creation of an Integrated Marketing Communication (IMC) Plan . 
<br/><br/><label>ISBN: </label>0137783337 9780137783335 
<br/><br/><label>Dewey Class. No.: </label>658.802