TY  - GEN
AU  - Rao,Vithala R.
AU  - Steckel,Joel H.
TI  - Analysis for strategic marketing
SN  - 0321001982
U1  - 658.802 RAO 1998 
PY  - 1998///
CY  - USA
PB  - Addison Wesley Longman, Inc.
N1  - Paperback
N2  - Helps you understand the major issues of market strategy, including investigating product-market opportunities, discovering unmet consumer needs, analyzing competitors, forecasting results of strategies and allocating resources. Paper. DLC: Marketing
UR  - http://www.amazon.com/exec/obidos/ASIN/0321001982/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0321001982
ER  -