Boyd, Jean-Claude Larreche , Orville Walker Harper. <br/><br/>
Marketing strategy :  planning and implementation / 
Jean-Claude Larreche , Orville Walker Harper Boyd. 
 - Internat.3r.e.of ed. 
 - [S.l.] :  McGraw-Hill Professional,  1999. 
 - 416 p. :  col. ill. ;  26 cm. 
<br/><br/> Import.  Paperback. 
<br/><br/><label>ISBN: </label>0071168478 9780071168472