TY  - GEN
AU  - Boyd,Jean-Claude Larreche ,Orville Walker Harper
AU  - 1_0071168478
TI  - Marketing strategy: planning and implementation 
SN  - 0071168478
PY  - 1999///
CY  - [S.l.]
PB  - McGraw-Hill Professional
N1  - Import; Paperback
UR  - http://www.amazon.com/exec/obidos/ASIN/0071168478/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071168478
ER  -