Selling by telephone : how to turn cold calling into hot profit /
Chris De Winter.
- 3rd ed.
- [S.l.] : Kogan Page Ltd, 1998.
- 160 p.
- Business enterprise. .
- Business enterprise. .
Hardcover.
This guide to a major area of marketing pinpoints the mistakes that alienate potential customers and highlights methods that bring successful results. Practical instruction is given on voice control, telesales scripts, personnel recruitment and training, and many other issues.