Sales management : a global perspective /
John B Ford.
- 1st ed.
- [S.l.] : Routledge, 2003.
- 352 p. ; 25 cm.
Paperback.
Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of global sales management, this text focuses upon the managerial and cross-cultural aspects necessary for leading the global sales force.