Ford, John B.

Sales management : a global perspective / John B Ford. - 1st ed. - [S.l.] : Routledge, 2003. - 352 p. ; 25 cm.

Paperback.

Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of global sales management, this text focuses upon the managerial and cross-cultural aspects necessary for leading the global sales force.

0415300444 9780415300445

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