TY  - GEN
AU  - McDonald,William
TI  - Direct marketing: an integrated approach 
SN  - 0071159517
PY  - 1998///
CY  - [S.l.]
PB  - McGraw-Hill Education (ISE Editions)
N1  - Import; Paperback
UR  - http://www.amazon.com/exec/obidos/ASIN/0071159517/chopaconline-20
UR  - http://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071159517
ER  -