Sales management /
William C. Moncrief.
- 2nd ed.
- [S.l.] : Prentice Hall, 1997.
- 774 p. ; 25 cm.
Paperback.
Today's business environment demands broader knowledge and skills than ever before from sales managers. And no sales management text takes a more intuitive and integrative approach than Sales Management by Moncrief and Shipp. They bring all the sales functions together like never before, and bring you the new topics and new skills your students need to succeed.